Robin L. M. Cheung, BScH '99, MBA 2003, F.CIM, PhD (Finance) Candidate

10 Shangarry Drive, Scarborough, ON  M1R 1A3

Web Site: http://www.RobinCheung.Info/ Email: RobinCheung@MBA2003.Biz

Tel: +1 (416) 647-800-1901  Fax: (206) 202-0052

Academic Qualifications

 Doctor of Philosophy, Applied Management and Decision Sciences (PhD, Expected Completion 2013)

Walden University, Minneapolis, Minnesota, USA

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·      Major: Finance.  GPA: 4.00 Research interests: Refinement of game theoretic approaches to pricing decisions; Islamic Finance; performance metrics.

·    Instruction methods based on distance education applications of Problem-based learning, asynchronous course discussion, six formal research papers, supported by 20-day minimum annual on-location academic residencies with supervisors and KAM/dissertation committees.

·    Coursework in Research Theory and Design; Quantitative Methods (Survey, Experimental and quasi-experimental research design); Qualitative methods (Ethnography, Phenomenology, Grounded Theory); Epistemology, Ontology, Critical Thinking, and Logic.  Advanced statistical analysis using SPSS, SAS (hyptohesis-testing, ANOVA, ANCOVA, MANOVA, chi-squared, logit, probit modeling, simple and multiple regressions)

·    Experience as a peer reviewer for Academy of Management: critique of research design and methodologies, statistical analyses, sampling, internal/external/construct validity, reliability, reproducibility.

Master of Business Administration (MBA, AACSB-accredited, December 2002) 
McMaster University, Hamilton, Ontario, Canada

·       GMAT Score: 700 (94th percentile); Writing Sample Score: Perfect 6.0 (98th percentile)

·       Completed advanced studies in Marketing Engineering, Advanced Strategic Marketing Analytics (e.g. Statistical Quantitative methodologies of customer segmentation (e.g. Cluster Analysis, Discriminant Analysis, CHAID),Targeting, Positioning, Developing Marketing Budgets; Advanced Strategic Management; Financial Statement Analysis and Business Valuation Models; Intellectual Property; HR, and Project Management. Proven Management, Motivation, and Leadership skills 

Bachelor of Science, Honours, Biology and Biotechnology (B.Sc.Hons; Completed December 1999) 
Carleton University, Ottawa, Ontario, Canada 

· Awarded grade of A+ for a critical meta-analysis on dietary fibre.  Later research paper on phenolic antioxidantshealth effects, and recommendations under the supervision of Dr. S. Brooks, Health Canada

· As honours thesis, developed a novel real-time computer-based dynamic receptor-ligand kinetic model of the interactions between Synapsin phosphoproteins, synaptic vesicles, and Calcium-Calmodulin Kinase II (CaMKII).

Professional Memberships Additional Information

·         Qualified as F.CIM Chartered Manager #1214 (www.cim.ca) 

·         Member,   Institute of Management Accountants  #1160743 (www.imanet.org)

·         Member, Society of Management Accountants of Canada  #1061075 (www.imanet.org)

·         Member, Financial Management Association (www.fma.org)

·         Member, American Marketing Association #03125547 (www.marketingpower.com)

·         Member, American Marketing Association (www.amanet.org)

·         Member, Canadian Institute of Management (www.cim.ca)

·         Member, Academy of Management (www.aomonline.org)

·         CSPA-Licenced skydiver (A-5076)

Work Experience

Performance Measurement Consultant (Contract) (May 2002 to September 2002)

Canadian Imperial Bank of Commerce (CIBC), C-FIRST, Toronto, Canada

·       Developed financial models to evaluate performance of three multimillion dollar pilot projects for Canada’s second-largest bank (CIBC), including a large-scale Siebel CRM implementation; involved in System Test, User Acceptance Testing (UAT), and roll-out, as well as my primary duties as Performance Measurement Consultant.

·       Identified business insights such as marketing campaign success factors and cross-sell opportunities

·       Conducted statistical analyses on Siebel usage metrics, such as distribution of opportunities through sales pipeline

·       Conducted daily analysis of data, including statistical tests, regression analysis, and other analyses as required

·       Identified trends and exceptional values in both business outcomes and Siebel usage

·       Compiled formal leadership presentation on pilot project past and projected performance on a weekly basis

·       Developed formal business case for “go/no-go” recommendation to executive team and project sponsors

·       Formulated recommendations for national roll-out implementation based on pilot project key learnings and pilot performance metrics. 

Finance Analyst (Contract) (May 2001 to September 2001)

CIBC Finance Group, Strategic Initiatives and Business Development, Toronto, Canada

 Developed and maintained model to manage accurate compensation accrual (over 700 FTEs, including all Finance employees from administrative assistants and analysts to Tom Woods, CIBC’s CFO) in MS Access, Excel+VBA

·       Designed and implemented Comparative Analysis tool for CIBC Investor Relations to warehouse and analyze performance data for Canadian and US banks and broker/dealers using MS Access + VBA

·       Designed and Implemented a mini-HRIS in MS Access + VBA for CIBC HR

·       Reported directly to Vice President of Strategic Initiatives and Business Development; gained experience in directly communicating and working with senior management. 

Project Lead and Marketing Analytics Consultant (Contract) (September 2001 to December 2001)

Field Growth Marketing Research, Hamilton, Ontario, Canada

·       Worked with client Executive Director to establish research goals, based on client performance and needs

·       As Team Lead, coordinated development of research tools based on statistical hypotheses derived from goals

·       Delineated project plan and led a six-member team of MBA-level research analysts through all aspects of marketing research data collection, analysis, interpretation, and presentation.

·       Managed data analysis—and actively was a member of the data analysis team myself—using various marketing analytics methodologies including various statistical tests: Cross-Tabulations, chi-squared tests, F-tests, lambda and Kruskal Tau, ANOVA, simple and multiple regressions, Factor Analysis (Data Reduction), Ward’s Cluster analysis, Discriminant Analysis, Choice-Based Segmentation, and logit-based methodologies.

·       Made formal presentation of significant findings and recommendations to Executive Director of client company

·        

Database Consultant (Contract)  (January 2000 to July 2000)

TrueMagentaComputing (TMC), Hamilton, Ontario, Canada

·       Coordinated establishment of specifications for Hamilton disabled bus scheduling database system with General Managers of DARTS and TMC

·       Configured multi-user concurrent access SQL Server 7 Relational Database Management system to handle vehicle scheduling transactions and established database schemata.

·       Created intuitive multi-user VisualBASIC front-end GUI for DARTS customer service telephone staff to manage bus assignments efficiently

·       Advised hardware and software requirements and coordinated purchasing, delivery, and implementation. 

Regulatory Affairs Consultant (Contract) (Fall 2004-Winter 2005)

Expert Consulting, Ottawa, Ontario, Canada

· As co-founder of the company, developed company strategy, created business case and marketing plan aligned with chosen strategy, implemented marketing campaigns; managed forecasts and finance function.

· Assessed Risk Management (ISO 14971) and Quality Systems (ISO 13485) portions of licence applications

Graduate Management Admissions Test (GMAT) Teacher (Part-Time) (Fall 2001; Fall 2003 to Fall 2004)

Kaplan Test Prep Inc.; McMaster, Carleton, and Ottawa University Locations

· Taught university graduates of all disciplines the rigorous mathematics, statistics, verbal-, and critical- reasoning skills needed to achieve outstanding scores on their GMAT tests, used for MBA and PhD entrance exams.

 Research Analyst, Web Programmer (Contract) (May 1998 to January 2000)

Industry Canada, Government of Canada, Ottawa, Ontario, Canada

·       Prepared financial and strategic analyses and proposed good foreign candidate firms to approach and encourage foreign direct investment in Canada

·       Incorporated Geographic Information System (GIS) system and FSALDU (Canada Postal Codes) data into existing auto manufacturer FoxPro database.

·       Designed and developed World Wide Web sites for both Investment Partnerships Canada (IPC) and Audit and Evaluation Branch (AEB).

Overnight Associate (F/T) (Winter 2007 to Spring 2008)

Wal-Mart Store 3131, Ottawa, Ontario, Canada

·       Awarded the Shining Star Award, March, 2008

·       Responsible for interacting with customers and providing assistance according to the three metre rule

·       Gained thorough understanding of Wal-Mart practices, policies, and procedures at the operational/store level—what works in real life vis a vis what works on paper at home office.

 Training Officer and Advanced First Aid Instructor (Volunteer and Own Business) (1993-1997)

St. John Ambulance Brigade and Association, Ottawa, Ontario, Canada

·       Instructed all levels of first aid to public and administered rigorous weekly training of Brigade volunteers to Advanced First Aid II Level (top level taught by St. John Ambulance; one of only 11 BTS Level 3 qualified Training Officers in Federal District; taught to ambulance standards)

·       Provided public first aid coverage to events both high- and low-profile

·       Qualified to Instruct Advanced First Aid Level II and Administer Casualty Simulation Effects Make-Up (Certified by Emergency Preparedness Canada)

Additional Qualification

·       Excellent leadership and management skills; strong belief in the timelessness of Dale Carnegie’s approaches

·       Six years advanced statistical analysis; experience with SPSS, SAS, and Minitab software packages;

·       Experience with specialized Marketing Engineering modeling software

·       Experience with both user interface and Oracle-powered back-end of Siebel eBusiness

·       Advanced Microsoft Office skills (Word, Excel, Access, PowerPoint), MS Project, Visio; Familiarity with Hyperion Essbase;

·       Seasoned database developer; familiarity with SQL and Oracle, SQL Server, and MySQL environments·       

·       Nightclub and Special Event Disc Jockey (House, Jungle, Drum and Bass, Top 40

·       Avid golfer; Squash, badminton, snowboarding

·       Avid classical piano (25 years) and violin (10 years) player